Our Approach

"Ensure our durability while preserving the sustainability of our natural heritage: this is our commitment towards Corporate Social Responsibility & Sustainable Development. Our founding values guide us in our everyday actions, from vine to bottle, in order to take into account the social, economic & environmental issues".

Etienne Maffre, CEO

The first Rhone Valley Winery to be "Exemplary"

We have been voluntarily engaged in a quality process since 1990. All our equipments are BRC and IFS certified and meet the requirements of the HACCP standards. In 2011, we have committed ourselves to Sustainable Development and Corporate Social Responsibility.

In 2015, our Winery was awarded "level 3 - confirmed" of the AFAQ 26000 evaluation.  

In 2018, as a result of our continued comitment to improving our practices and our impact on our stakeholders (employees, customers, suppliers...) we were awarded the top  level "4 - Exemplary". Maison Gabriel Meffre is the first "Responsible" Winery of the Rhone Valley.


Audrey Chaufournier, QSE Manager  ”The first evaluation has  enllightened our best practices and proposed opportunities for improvement. Be recognized as "Exemplary" three years later show the commitment of the whole Gabriel Meffre team and the fact that Sustainability is  firmly rooted within our winery. This new step  drives us to go even further”.





A commited team 

One of the pillars of our Winery is the men & women who compose the Gabriel Meffre team. Thanks to their daily commitment and values, they contribute significantly to advances and progress. Each one of them, is part of the collective awareness towards better practices.  The actions & initiatives we have implemented for more than 25 years participate to the development of our territory & environment :

  • 72ha of vineyards in property run under under the Terra Vitis®- Sustainable Agriculture principles helping reducing from 65% our phytosanitary products purchases since 2011
  • Transition towards Organic Agriculture at Domaine de Longue Toque.
  • Highest standards for food security 
  • Reduction of our environmental impact thanks to energy efficiency (electricity & water consumption); use of light-weight bottles ( -1.950T of glass used); recycling of  71% of dry goods (paper, cases...) and many other innovative projects developed in 2017 and 2018
  • Long lasting relationships with winegrowers partners representing 1.700ha of vineyards in the Rhone Valley & Languedoc.
  • Strong local presence in Gigondas and in the region (patronage of Festival d'Avignon, participation in regional events, sponsoring...
  • 1 job in the Winery supports 6.2 jobs in the French economy 
  • 52.2% cof the employees are women 

Read our CSR report 2022



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