Our Approach

"Ensure our durability while preserving the sustainability of our natural heritage: this is our commitment towards Corporate Social Responsibility & Sustainable Development. Our founding values guide us in our everyday actions, from vine to bottle, in order to take into account the social, economic & environmental issues".

Etienne Maffre, CEO

The first Rhone Valley Winery to be "Exemplary"

We have been voluntarily engaged in a quality process since 1990. All our equipments are BRC and IFS certified and meet the requirements of the HACCP standards. In 2011, we have committed ourselves to Sustainable Development and Corporate Social Responsibility.

In 2015, our Winery was awarded "level 3 - confirmed" of the AFAQ 26000 evaluation.

In 2018, as a result of our continued comitment to improving our practices and our impact on our stakeholders (employees, customers, suppliers...) we were awarded the top level "4 - Exemplary". Maison Gabriel Meffre is the first "Responsible" Winery of the Rhone Valley.

Audrey Chaufournier, QSE Manager ”The first evaluation has enllightened our best practices and proposed opportunities for improvement. Be recognized as "Exemplary" three years later show the commitment of the whole Gabriel Meffre team and the fact that Sustainability is firmly rooted within our winery. This new step drives us to go even further”.

	A commited team One of the pillars of our Winery is the men & women who compose the Gabriel Meffre team. Thanks to their daily commitment and values, they contribute significantly to advances and progress. Each one of them, is part of the collective awareness towards better practices. The actions & initiatives we have implemented for more than 25 years participate to the development of our territory & environment : 72ha of vineyards in property run under under the Terra Vitis®- Sustainable Agriculture principles helping reducing from 65% our phytosanitary products purchases since 2011 Transition towards Organic Agriculture at Domaine de Longue Toque. Highest standards for food security Reduction of our environmental impact thanks to energy efficiency (electricity & water consumption); use of light-weight bottles ( -1.950T of glass used); recycling of 71% of dry goods (paper, cases...) and many other innovative projects developed in 2017 and 2018. Long lasting relationships with winegrowers partners representing 1.700ha of vineyards in the Rhone Valley & Languedoc. Strong local presence in Gigondas and in the region (patronage of Festival d'Avignon, participation in regional events, sponsoring... 1 job in the Winery supports 6.2 jobs in the French economy 52.2% cof the employees are women
	Read our CSR report 2022

Nos actes

Social
Innovation
Environnment
Sharing

Our objectives: contribute to the social, economic and environmental development of our region. Promote and share our good practices.

Permanent dialogue with institutions and professional organisations.
Organising CSR workshops during company half-days for staff.
Increasing awareness of CSR among our partners through the Agro PACA CSR workshops.
Conducting a study, by an independent firm, to concretely measure the regional socio-economic footprint of our company.
Strong presence on social media: Facebook, Twitter, Instagram etc.
Development of wine tourism through the Caveau Gabriel Meffre in Gigondas: sales, tasting workshops, visits etc.
Taking part in local, cultural and community life through patronage and sponsorship: Avignon Festival, Jazz dans les vignes (Jazz in the vineyards), Auspices de Gigondas, Don du Sang (Blood donation), telethon etc.

Résultats

* Gabriel Meffre is the largest employer in the village. 1 “Gabriel Meffre” job supports 6.2 jobs in France, 48% of which are in the Provence Alpes Côte d'Azur region.

* Participation in drafting the ISO 26000 guide for the wine industry

* 129 wine tourism events at the cellar (2016 to 2018) experienced by 600 people

* Inter Rhône Quality Charter label- 3 leaves highest level, obtained by the cellar

* A strong representation of the company in professional bodies and organisations

Our objectives: Ensure the best quality and safety of our wines through state-of-the-art facilities. Be able to innovate and respond to the expectations of our customers around the world, thanks to marketing that is in tune with and as close as possible to the markets.

Modernisation of our production lines in order to improve the well-being of our teams at work while optimising the use of water and electricity resources.
Investment in equipment to ensure continuous product quality, from the cellar to the shipping process.
Quality control carried out at each stage of the production of our wines by our Quality team
Development of “eco-designed” projects.
Drafting of a “Responsible Purchasing” Charter in 2017, signed by our supplier partners
Communication on our good practices (responsible consumption, recycling, social and ethical charter) etc.

Résultats

* 185 actions to promote prevention of health risks in 2017-2018.

* 3 models of environmentally-friendly bottles weighing 410g instead of 520g, making it the lightest emblazoned bottle on the market.

* 1,588 tons of glass saved between 2009 and 2016, equivalent to 1,342 tons of greenhouse gas/CO2.

* -108 tons of glass to be handled by our teams on packaging lines.

* Creation of a CSR sticker along with information on our back labels for consumers.

* Integration of a presentation of our CSR approach when meeting with clients

Our objective: Reduce our energy consumption (water, electricity etc.). Limit our greenhouse gas emissions. Recycle our waste. Preserve and develop the biodiversity of our environment.

EDF contract in favour of renewable energy (at least 21% of energy supplied coming from renewable resources)
2020 first vintage in Organic Agriculture at Domaine de Longue Toque.
2019 HVE3 (High Environmental Value) Certification for the Château de Grand Escalion
Strengthening of our strategy to reduce/stop the use of synthetic plant protection treatments
Continuous recovery of our waste and treatment of our effluents
Creation of the lightest emblazoned bottle on the market in partnership with our glass-making supplier: 410g
Implementation of water sub-meters in the cellar and a monthly quality bonus to encourage our employees to save water
Continuation of massal selection in order to preserve the genetic heritage of our vines and promote biodiversity

Résultats

* 32 ha labelled Organic Agriculture

* 44 ha labelled HVE3

* -39% herbicide TFI (Treatment Frequency Index) compared to reference TFI on Château de Grand Escalion

* 84% of waste recovered in 2018 (vs 79% in 2014)

* -29% waste tonnage in 2018 compared to 2015

* 8% water saving between 2009 and 2018

* 0.96 litres of water per 75 cl bottle in 2018 compared to 1.05 litres in 2009.

Our objectives: contribute to the social, economic and environmental development of our region. Promote and share our good practices.

Permanent dialogue with institutions and professional organisations.
Organising CSR workshops during company half-days for staff.
Increasing awareness of CSR among our partners through the Agro PACA CSR workshops.
Conducting a study, by an independent firm, to concretely measure the regional socio-economic footprint of our company.
Strong presence on social media: Facebook, Twitter, Instagram etc.
Development of wine tourism through the Caveau Gabriel Meffre in Gigondas: sales, tasting workshops, visits etc.
Taking part in local, cultural and community life through patronage and sponsorship: Avignon Festival, Jazz dans les vignes (Jazz in the vineyards), Auspices de Gigondas, Don du Sang (Blood donation), Téléthon etc.

Résultats

* 14.8 years average seniority in 2018 (+1.8% vs 2014)

* Turnover rate of 11.5% compared with 54.3% in companies employing more than 50 people in France (2013-DARES)

* €5,000 invested in office equipment designed to reduce musculoskeletal disorders (MSDs)

* 185 actions to promote prevention of health risks in 2017-2018

* 54% of training to promote skills development

* 53% of women as part of the total workforce in 2018 compared to 41% in the industry (excluding sales representatives- GRI LA1)

* 3 new female Executive Managers in 2019