Our Approach

A BENCHMARK, RESPONSIBLE WINERY IN THE RHÔNE VALLEY

Located in Gigondas, at the foot of the Dentelles de Montmirail, Gabriel Meffre has established itself as one of the iconic wineries and négociants of the Rhône Valley, and is positioned as a business with a long-standing progressive approach. Initially launched in 2011, this initiative has led us to achieve “Exemplary” status for a second time, based on the CSR international ISO 26000 standard.

Our values

Vigne

Passion

For people and wine professionals

Soleil

Respect

For a unique environment

Huchet

Innovation

And high quality standards

Raisin

Sharing

Of expertise and experience with our stakeholders

Our expertise: a sustainable strength

The dual role of a producer and négociant-éleveur

Owner of Domaine de Longue Toque in Gigondas since 1999, an exceptional terroir initially covering 18 hectares and now expanded to 47 hectares, certified organic since 2020. An estate recognised by the international press as one of the best producers of Gigondas. Manager of Château Grand Escalion in Costières de Nîmes, covering 44 hectares, certified as level 3 HVE (High Environmental Value).

Our expertise as a producer influences our work as a négociant-éleveur, helping us manage 1,800 hectares of AOP and IGP vineyards. This includes purchasing grapes or wine, through strict monitoring and a network of winegrower partners built up by our team over the years. We also apply our expertise to the vinification, maturing and blending processes.

We work closely with our importers, distributors and consumers to create brands that meet our clients’ needs, from winemaking itself right through to the packaging.

A modern production capability combined with a customised logistics platform, both IFS and BRC certified, ensure our wines maintain consistently high quality.

Village

Our vision

To be a standard-setting winery, established in the Rhône valley and actively involved in wine-growing and sustainable development.

Key dates for our CSR strategy

2011

3D diagnostic to assess our level of practical application and performance across all our activities (as a winegrower and négociant)

2013-2014

Participation in drafting the ISO 26000 standard national usage guide for the wine industry

2015

1st AFAQ 26000 social responsibility assessment, level 3 confirmed

2016

Publishing of our 1st CSR report

2017

Transition of the Domaine de LongueToque estate to Organic Farming

2018

2nd “Engagé RSE” CSR assessment. GM is the 1st winery in the Rhône Valleyto be recognised as “Exemplary”

2019

HVE3 (High Environmental Value) Certificationfor the Château de Grand Escalion estate. Publishing of our 2nd CSR report

2020

Domaine de Longue Toque achieves Organic Farming certification

2021

3rd “Engagé RSE” CSR assessment.“Exemplary” level is maintained